Win the shelf. Win the cart.
Freeplay is a shelf-to-cart design studio for consumer brands. Packaging, Shopify, Amazon, email, ads — one team, so your product looks like the same brand everywhere someone can buy it.
Our Clients






















































Our Work
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Creative Technology
Services
Your packaging came from one freelancer. Your site came from another. Your Amazon listing came from someone on Upwork, and your emails came from whoever was free that week. None of them ever spoke to each other, and now your brand looks like four different companies depending on where a customer finds you. We do all of it, so it doesn't.
Shopify Websites
Brand Design
Packaging Design
Conversion Rate Optimization
Email + SMS Marketing
Marketing Consulting
Your Whole Brand, Under One Roof
Most brands end up with a different vendor for every surface, and every handoff costs you a little more consistency. We design the box, the storefront, the product page, the ad, and the email — in that order, from the same brand system. Nothing gets translated between vendors because there's nothing to translate. And when it launches, you can run it yourself.
The Team Behind the Build
Freeplay is a design studio for consumer brands. Websites are what we're known for. We build Shopify storefronts that convert and that your team can run without us. We handle the surfaces around them too: branding, packaging, product pages, and the assets that sell on Amazon and in the feed.
We work as a small core with a deep bench. Every project is staffed to what it actually needs, so a build might pull in a motion designer, a copywriter, a photographer, or a media buyer alongside the core team. You get specialists without managing them, and you never have more than one person to call.
The part clients bring up most often isn't on any scope of work. We introduce them to people. Our network runs across the DTC world: agencies, 3PLs, manufacturers, retail buyers, and other founders building in the same categories. When you need something we don't do, you're not starting a vendor search from scratch.

Working with the Best
Hear what our clients say about their experiences.
Transform Your Vision into Reality
Ready to elevate your brand? Contact us today for a personalized consultation or quote.
You might have some questions...
Find answers to common questions founders ask.
Both, and we'd rather do both. Most of our clients come to us for one thing — usually a Shopify build or a package redesign — and end up handing us the rest, because the second surface is always easier when the same team made the first one. You're welcome to start with a single project. We don't require a bundle.
Yes, and most of our longest relationships work that way. A monthly retainer covers new product launches, PDPs, Amazon assets, email campaigns, seasonal packaging, and store updates as they come up — instead of scoping and quoting each one. If you'd rather do project work, that's fine too.
Because a marketplace sells you tasks and you're trying to build a brand. You'll get a logo from one person, a Shopify theme from another, and Amazon images from a third, and none of them will have seen the other two. It's cheaper up front and you pay it back in the year you spend making everything match. We're one team that holds the whole brand, and we don't disappear between projects.
Shopify websites, branding, packaging design, conversion optimization, email marketing, and marketing assets — static ads, product detail pages, and Amazon listing images. We work with consumer product brands. If you're selling software or services, we're probably not the right fit.
The timeline for a project varies based on its complexity and scope. Typically, smaller projects can be completed within a few weeks, while larger initiatives may take several months. We always strive to provide a clear timeline during the initial consultation.
We hand over the site with the training to run it, including walkthrough videos for your team. You should be able to add a product, swap a hero, or launch a campaign without calling us. When you want us back for something bigger, we're here.
Absolutely! We have a portfolio showcasing our previous work across various industries. This will give you a sense of our style and capabilities. Feel free to browse through our case studies to see what we can achieve.
Book a call. Bring your site, your packaging, or both. We'll go through what's working, what isn't, and what we'd change first.
Still have questions?
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